Early in 2024, I had a rather public meltdown about being burnt out. I mean, sure, it isn't ideal to post your worst moments on social media, but over 3000 people commented that they were feeling the same way (including some very well-known influencers). Feeling less alone helped me get out of a funk, but it didn't undo the fact that I had just publicly burned my business to the ground. 

​

The irony: I had so many juicy blog posts in my drafts folder, but I never hit "publish" because they weren't part of my niche. I was legit terrified to diversify my content.

​

Ya'll. Spoiler: your followers want more from you, not less. The only people that benefit from a niched-down business are the folks who run the Instagram algorithm. Your followers who really love your content want all the personal deets, the behind-the-scenes, and the TMI. 

​

Think about it. When you start following someone new, the first thing you do is look at their website. I wanna read their "about me" page, and all the personal blog posts to see what we have in common.

​

In short, if I'm gonna follow you, I need your content to be bingeable and relatable.

 

Like, drink an espresso at 6pm, because it's about to be a long night bingeable. If someone is only blogging/YouTubing/podcasting on one subject, they aren't bingeable. I'm going to tune out the second I get bored.

​

So after my public breakdown, I decided to make the content I wanted to see, and give my followers all the good stuff. Now, I have a business that's actually fun to operate, and creating content is like my morning coffee: it's the part of my day that I actually look forward to!